Baidu is a sponsor at Startup Asia Jakarta 2014. See our ethics statement for more information. Indonesia has long been considered a mobile-first country, since users from its current generation onwards will get their first taste of the internet via their mobile devices. It is imperative for any company looking to break into Indonesia to understand these users better. If you’ve been wondering about the Indonesia market, you’d probably want to look at Baidu Indonesia’s report on the country’s mobile internet users, released at Startup Asia Jakarta 2014. This report was created via an online survey which received 11,458 valid respondents. It also conducted phone and direct interview sessions with selected respondents. The results point out that Indonesia is indeed a mobile-first country, and that most of its current mobile internet users are predominantly male, with income below Rp 3 million (US$244). Here are some more findings from the Baidu report: • 74.7 percent mobile internet users in Indonesia are male
Indonesia still has so much room for growth in terms of mobile net users. Two telcos XL Axiata and Indosat have started the trial period for 4G LTE connections, with ICT minister Rudiantara assuring Indonesian citizens they can start using 4G LTE connections in 2015. The arrival of 4G LTE will definitely push more mobile internet usage in the country, complemented by the arrival of more affordable Android phones from vendors like Xiaomi and Himax. (XL Axiata Axis Capital Group Jakarta PT Telecom News Updates) |
‘Baidu: Indonesia is truly a mobile first market’
was created by
maisue1981.
Last updated
December 04 2014.
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