14 PublicistTips by Chris Weingarten (@1000TimesYes)

i softly edited the tweets for better readability.

some tweets may contain mentions of @jesshopp¹ or @bourgwick² — just click the link to see the original tweet.

1. When I ask for a digital promo and you tell me "its streaming on their site," you might as well be telling me to fuck myself

Added over 10 years ago
2. Sending "fake-out" emails where subject line looks like a real convo totally works--but we all secretly resent you for it

Added over 10 years ago
3. If I can't download your record in ONE FOLDER with ONE CLICK, my chances of listening to it decrease by ~75%

Added over 10 years ago
4. If you're a "big indie" and guys like me still have to "request" records from you, you are pretty much doing your job wrong.

Added over 10 years ago
5. If I see you at a show, keep the "what I'm working" speech to a one-or-two sentence reminder—or you are playing yourself

Added over 10 years ago
6. Treat every press release and bio like a newspaper story. Inverted pyramid. Most important info is IN THE FIRST SENTENCE

Added over 10 years ago
7. Tagging the correct artist, album name and song titles on a digital promo takes 5 minutes and makes everyone's life easier

Added over 10 years ago
8. If you have to call PlayMPE tech support to get the digitally watermarked stream to work, why bother ¹

Added over 10 years ago
9. Telling me Pitchfork/Fader/GvB/Stereogum have *already* covered is not a good pitch—it makes me want to cover it less ¹

Added over 10 years ago
10. Don't ever ever ever ever attach an MP3 in an email, for fuck's sake. It's 2010.

Added over 10 years ago
11. Make sure the band name is ON THE .ZIP FILE. I have 20 folders on my desktop marked LabelName144.zip ²

Added over 10 years ago
12. A publicist willing to admit they sometimes work a crappy record is infinitely more trustworthy than one who won't.

Added over 10 years ago
13. No-brainer: Bios should be exactly one page. Anything longer gets tossed. It's called a "one-sheet" for a reason.

Added over 10 years ago
14. "Influenced by Radiohead" reads to us as "this band has a shallow record collection and is corny as fuck"

Added over 10 years ago